Print Buyers & the Paper Industry: Who They Rely on, How They Source Paper, and Where They Get Their Information
Corporate print buyers could well be entitled “paper buyers,” since almost every buyer also sources paper for commercial print jobs. How they source their paper and where they gather their “paper intelligence” was the basis of a 2014 study by Margie Dana and consultant John Zarwan. It is a subject rarely studied.
The Dana-Zarwan team undertook this new study to learn more about how buyers specify paper for their commercial printing jobs. They surveyed nearly 200 print buyers in corporations and creative agencies across in the U.S.
The results of this study have been compiled in a new 33-page report, which will provide important insight into this community of professional print customers. It reveals the main resources that buyers turn to for their paper education and industry updates and shares key information about other paper-specific practices.
What do today’s print buyers want from the paper industry? Where are they learning about paper? How widespread is their participation in paper-buying programs? Do they still have use for swatchbooks in today’s digital world?
To learn the answers to these and other key questions, purchase your copy of this critical report today.
Click HerePLEASE NOTE: Once we receive your payment via Paypal, you will receive an email with a link to download this PDF. It is an encrypted, one-time-use link.
The New Print Buyers: Who They Are, What They Want and What You Should Do
In the summer of 2013, Margie Dana teamed up with consultant John Zarwan to develop a profile of the New Print Buyers. They surveyed hundreds of professional print buyers across the country to find out how their print buying practices and behaviors may have changed.
The results of this study have been compiled in a new 40-page report, which will shed light on this community and offer the printing industry insights on the changing role of the print buyer.
What do today’s print buyers want from the industry? Where are they working within their organizations? What services are they looking for? What else might they be responsible for?
To learn the answers to these and other key questions, purchase your copy of this critical report today.
Click HerePLEASE NOTE: Once we receive your payment via Paypal, you will receive an email with a link to download this PDF. It is an encrypted, one-time-use link.
View from 30,000 feet: Key Trends & Sourcing Practices
We recently conducted a print buyer survey and collected data from 162 print buyers. I added my own insights to the information shared by these professionals, and the result is some pretty fascinating market research.
For a look at the 20 questions I asked in this survey, click here. You can also check out the final report’s Table of Contents.
To learn more about the information included in our research and purchase your copy of this 40-page report:
Click HerePLEASE NOTE: Once we receive your payment via Paypal, you will receive an email with a link to download this PDF. It is an encrypted, one-time-use link.