A blog is somewhere between 400 and 1000 words. It should take you anywhere from 1 to 6 hours to write, depending on your knowledge.
Because it’s this short, a blog needs a very narrow focus. Someone once asked me for guidance for her blog on The History of Printing. I convinced her why this was a really bad idea. (It would make an excellent book, however.)
Maybe you own a fitness club. Instead of doing a blog about Why Exercise Is Good for You, tackle a tiny topic, like, Safe Stretching Exercises for Pregnant Women or Why Weightlifting’s Critical for Women As They Age.
Or let’s say you’re a residential realtor. Instead of writing Buying a New Home, maybe write Prepare for Your Open House with These 6 Tips or Quick Kitchen Updates to Consider Before You Sell.
Focusing on just a sliver of an idea will make it easier to write your blog, just as it’s a lot easier to eat a single slice of pie rather than the whole thing. (Even if your mind’s saying, “I can eat all that,” you really can’t. And you shouldn’t.)
An idea that’s too big for a blog should be broken down into a blog series. This improves your content AND gives you more mileage.
(c) 2015 Margie Dana
I love to blog for my clients. Get in touch if you need help.
Margie Dana, 10.29.15