BOSTON, MA and CHARLOTTETOWN, PEI Canada – March 22, 2016 – Margie Dana is teaming up once again with industry consultant and researcher John Zarwan to write a white paper for PRIMIR on how today’s print buyers interact with printers and other print providers. Are they inviting printers into early discussions as campaigns are developed, or do they contact printers once jobs have been specified? Are print buyers still the primary contact for printers within organizations that use print, or has this responsibility shifted to other departments?
“We wanted to understand how and when print buyers interact with their print partners. It will also mean we can compare the results with those of our last two print buyer studies (done in 2013 and 2014),” said Margie Dana.
Dana and Zarwan developed the online survey to focus on the key print-related responsibilities these customers have. For the first time, print providers are invited to participate, as Dana and Zarwan are keen to learn who printers target when they’re developing business, and with whom they ultimately develop relationships.
The team will publish their results in a white paper for PRIMIR and will offer a summary to those who take the survey and provide their contact information.
Print buyers, designers and marketers as well as printers, brokers and other print providers are eligible to take this survey.
The 2016 Print Customer Survey is accessible at https://www.surveymonkey.com/r/2016printcustomersurvey
About Margie Dana
Long regarded as a print buyer expert and trade writer, Margie Dana launched her new business in 2013 as a marketing communications strategist with a specialty in printing and print buying. She is a sought-after presenter at trade shows and conferences and still writes her popular Print Tips blog each week, as well as the newer blog: Everyday Content Tips for Everyday People. For more information, visit www.margiedana.com.
About John Zarwan
J Zarwan Partners works closely with a select number of companies, guiding them to develop and implement more effective and efficient business strategies. Their clients, which include commercial printing and packaging industry leaders, benefit from his extensive experience in addressing and managing change; market strategy and implementation; product planning and positioning; and market research. John Zarwan, founding partner, has been in the graphic arts, printing, and digital media industry for 30 years and is internationally recognized for his knowledge and insight on trends in the industry. He has spoken at major industry events and conferences around the world, and his articles on print markets and technology have appeared in various print and web journals. For more information, go to: www.johnzarwan.com.
PRIMIR is the premier market research association of the graphics communications industry. Members are from diverse segments of the industry and are foremost in their areas of specialty. For more information, go to www.npes.org/primirresearch/primir.aspx.
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For More Information
J Zarwan Partners