I asked just 20 questions in this survey. It’s important to be respectful of people’s time and also to keep the surveys short and manageable.
For a look at the 20 questions in this survey, check out the report’s TOC (Table of Contents).
To get my view from 30,000 feet, I kept it basic: how much print do they manage annually, what’s the percentage of offset vs. digital print, what’s the size of their staff, how do they choose printers for new applications as well as for digital printing jobs, what value-added services matter most to them, and how do they feel about color management.
Two final questions gave the respondents a place to share their predictions for print buying in 2013 as well as the chance to comment on anything they wanted.
Once all the data was compiled, I reviewed the results and added my own interpretation and comments. The final report is 40 pages, complete with an Executive Summary and my conclusions and recommendations.
Any professional working in or with the commercial printing industry will find value in these findings, but I think it’s most valuable to commercial print company owners and sales team members. With this information, you’ll get a sense of the changes taking place in the print buying world, and you’ll also get ideas for how to serve print buyers better.
This report is available in PDF format only.
“Margie Dana” and “print buyers” — they are synonymous. Her latest research report offers insight into the changing landscape of print and the people who manage print. The report combines both meaningful data and pertinent comments about the data.”
If you are trying to understand today’s print buyer, Margie Dana’s newest publication, “View from 30,000 Feet – Key Trends & Sourcing Practices,” is a must read! In addition to sharing a wealth of survey data, Margie adds her own expert analysis, drawing on years of experience as a print buyer, writer, blogger, speaker, and founder of Print Buyers International.
There is no doubt that our industry continues to be challenged by enormous changes – so, too, is our customers’ world. Margie’s “View from 30,000 Feet” will provide you with an unprecedented glimpse into this world, along with concrete, actionable information that you can utilize in your sales and marketing efforts.”
“…It is certainly interesting to me to know what’s going on with other print “people” and see that much of the responses fell right in line with mine… I found the majority of the information in the summary to be very relevant, especially relating to the shift that will continue to occur between offset and digital… I found your summary to be thorough and helpful to know what is going on across the industry.”