- Everyone should read Gretchen Peck’s “The Aftermath of a Post-Print World” in Editor & Publisher. I’ve admired this journalist from afar for years; this piece makes it clear to me she’s at the top of the heap! It’s about newspapers and magazines in a crazy switcheroo between print and digital versions. Good stuff.
- Close to home, this one: Boston Globe set to acquire Gannet Boston Offset and move printing operations to new facility in Taunton, MA. Job cuts ahead. Rough stuff.
- Wow…money-back guarantee for print advertisers by a major group of magazine publishers. If sales don’t increase following print ads that run in their publications, the publishers will give advertisers their money back. What do you think?
- Ok, it’s not strictly print, but this story on famed designer Michael Bierut and his work for the Minnesota Children’s Museum is a great read. Images for his signage and graphics are marvelous. A few days later I read this Q&A with him in the WSJ: note his thoughts about the perfect typeface for resumes and his thoughts on emojis.
- Thanks to a friend who shared this insightful article from AAIND: American Association of Independent News Distributors; it’s about the value of custom content for advertisers. One point made is that if an advertiser’s branded content is good enough, readers won’t want to avoid it. I have to admit: some content in magazines that we get at home, like Bon Appetit, include custom content that looks and reads like editorial content. I can’t tell the difference and enjoy reading these pieces.
(c) 2015 Margie Dana