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Whether you’re a buyer or seller of print, this book will make you see the printer/buyer relationship in new ways.
Who will benefit from this book?
Print customers of all kinds, including:
- Print buyers
- Graphic designers
- Graphic design students
- Marketing professionals
- Business owners
- Purchasing agents
Print company owners, sales reps, CSRs, brokers, paper merchants, and other industry professionals can learn about common buyer issues.