Things Printers Should Market the Hell Out of
In absolutely no particular order, here are some particular capabilities and strengths that I would market if I were a printer:
- G7
- Mailing and fulfillment
- Rock-star employees
- Community support
- Data analytics capabilities
- Personalized printing smarts
- On-staff design expertise
- Tangible signs of expansion and growth
- Actual and factual differentiators
- Being a union printer
- Meaningful awards
- Large-format capabilities
- Specific verticals served
Do it in your enewsletter, your blog, and in sales calls. Do it in your direct mail campaigns, in social posts, and on your web site. Rinse and repeat.
You’re welcome.