Whether your company’s blogger is an insider or a freelancer, you two need to talk.

As much as can be communicated about a new post by email, nothing works as well as a live conversation for us bloggers.

Here are my top 3 reasons why you two should talk:

1. Your voice matters. When I speak with you about why a post is so important to you and your market, I can literally hear the passion and understand your viewpoint. Often, a client says something – a word, a phrase – that nails it.
2. We can zero in on the one point your blog post should make. Make no mistake, there should be only one key point. If I don’t know exactly where I should be going with a post about, say, direct mail, who knows if I’ll nail it?
3. It saves time. A 10-minute conversation with you about a post helps me organize my thoughts and ask targeted questions as we speak. Huge time saver, so you’ll probably get your post delivered sooner.

A good blogger will prepare herself with questions ahead of that conversation with a client and take notes during it.

Don’t risk publishing a blog that misses the boat. Have a quick chat with your blogger every time.

(c) 2016 Margie Dana