Margie Dana

Don’t Let the Inbound Marketing Bus Pass You By

I’ve just celebrated my first year of blogging weekly for a key client. They’re based on the West Coast, and they are truly a “dream client” (more on that in a later post).

It’s a big milestone. In 2013 I started a whole new business. For 10 years I’d produced dinner programs and conferences for print buyers, but writing is what I love doing the most.

When I started my new business, I built a new site, sent out a news release, and shared my news in an email with select colleagues as well as with my email subscribers. Then I just started publishing online more regularly and with purpose.

How did my blogging client (and every other new client) find me? From reading something I’d published on the web.

I don’t place ads anywhere, and I don’t send promotional direct mail. There’s no “MargieDana.com sales force” knocking on doors or cold calling. I have never cold called. It’s not my style, and I’m not a fan.

In 1999 I started my enewsletter, because it was cheaper than printing and mailing. Besides, I wanted to grow my list quickly and organically, and email (back then) was a great way to do this.

Then the term “blogging” was born, and with it, so many sites and channels for us solo proprietors to use for sharing content. Now we don’t have to depend 100% on email marketing, or direct mail, or even our web site, to develop an audience and therefore, our business.

You’ve heard this so many times before, from so many marketing experts: you can’t rely on one or two channels to develop new business.

For most small businesses, your web site sits there, acting as a good-looking repository for all sorts of interesting content and facts about your company. It’s the mother ship. It’s where people land when they’re considering contacting you to talk business.

But what gets them to your site is what’s important. Enter the value and the significance of inbound marketing.

By sharing your expertise and your ideas online, your audience will grow. As long as you provide value to your market, you’ll establish a voice in your field. The key? Do it regularly and do it with a passion.

This picture shows a tweet that caught my eye recently. I had to share it. I sent it to a few clients who have yet to dip their toes in the inbound marketing ocean. It’s a picture of a slide from a presentation given by best-selling author and inbound marketing expert David Meerman Scott at Inbound Marketing 2014:

“You are what you publish on the web. If you’re not publishing, you’re nothing.”

Every one of us who’s running a business has expertise in what we do. Share your expertise on the web in blog posts or videos or pictures or presentations. If you’re that good, and if you publish regularly enough and in the right places, new business will find you.

And lest you get discouraged, just know that it’s never too late to jump on this bus.

It’s Not a Book, It’s Not a Magazine….It’s a Bookazine!

I know you’ve seen them – but did you know what you were looking at? I’m talking about a hybrid between a book and a magazine. It looks like a magazine and can be found on magazine racks in retail locations, but it’s something else entirely.

One of the sessions at last week’s Publishing Business Conference & Expo in NYC included a presentation by Mark W. White, VP of Specialty Marketing for US News & World Report. It was a session about finding more profitability in the magazine retail market.

Consumer magazines count on supermarkets and bookstores for most of their sales, but both channels are down dramatically since the recession. Trips to stores are down, thanks to rising gas prices.* Add to that the impact of Borders going under and Barnes & Noble pushing ebooks on their Nook e-readers, and you can see how sales of magazines have been impacted.

Competition among retailers is very fierce, and publishers are trying to differentiate their products. One way to do this is with new formats and new pricing structures.

White spoke about how US News reacted to the decline of newsstand sales. In essence, they turned their “newsstand-only” products into “newsstand-plus” products. In doing so, they broke the 11 unwritten rules of bookazine publishing.

If you’re unfamiliar with the term, a “bookazine” looks like a magazine but acts like a book. It’s neither a weekly nor a monthly. It’s sold at newsstands as well as in the magazine sections of retail stores. It is a hybrid publication, usually born from a magazine. It is not part of the normal frequency schedule. Its cover price is somewhere between $9.95 and $19.99. There’s usually little or no advertising inside.

Mark gave this example: let’s say you’re an empty nester, and you and your spouse want to focus on cooking healthier meals for the two of you. You could pick up a copy of a special Cooking Light publication that featured cooking for two, rather than a regular issue of the magazine that had only one article about cooking for two.

This is the power of bookazines: they focus on a specific need. They have great visibility and are consistent with their brand.

What are those unwritten 11 bookazine rules that US News & World Report broke?

1. Impulse buy. “The US News brand has always been about people seeking information and answers rather than about impulse decisions,” White noted.

2. Spinoff of a subscription magazine

3. Includes a subscription offer for parent title

4. Few ad pages

5. No ratebase. (Four US News bookazines have ratebases, which are guarantees made to advertisers regarding the minimum number of copies that will be sold or mailed.)

6. No controlled circulation, which are copies sent free of charge to the recipient.

7. Sold only on newsstands. “That’s crazy,” said White, “why’d we ever think this way?” US News now sells its bookazines on Amazon, its own web site, and other venues. It’s also set its sights on other web stores, e-editions, historic sites, and science museums.

8. On sale only 3 months

9. Not suited to B2B advertisers

10. Not suited to bulk sales

11. Not suited to libraries

Bottom line, says White? “You have to be nimble in the magazine business. It all starts with your magazine brand.” Some of the publisher’s best-selling hybrids are these: Best Graduate Schools, Best Colleges, Best Hospitals, and 50 Smart Money Moves.

Let me publicly thank Mark for his presentation and for sharing his knowledge with us. You can reach him via email at .

What I took away from this presentation was not just information about the bookazine as a hybrid product. It inspired me as a print media professional to keep exploring new formats and sales channels. New possibilities await us all.

* The impact of gas prices on retail magazine sales is enormous. There is a direct correlation, though it trails by a couple of months. Gas went up in April but magazines did NOT tail off. Any guesses why? Answer will appear next week.

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What We Have Here Is a World of Opportunity

Bo Sacks

Last week I attended one of my favorite shows: the Publishing Business Conference & Expo in NYC. This year’s theme was “Cashing in with Cross-Media Content,” and no matter what part of the industry you identify with, the information was relevant and thought provoking. The Conference proper took place the first two days, followed by a half-day TH(ink) E-Reading Summit. Though these events cater to book and magazine executives, much of what I heard applied to those of us working in or with commercial print and e-media. We are all in the communications business. I guess today you could also call it the content-delivery business, but that really doesn’t roll off the tongue.

Let me tell you about this show. Though you’d expect me to start at the beginning (“a very good place to start”), forgive me if I start my reporting at the end of it. The closing keynote by the one-and-only Bo Sacks was a mind-blowing ride through the incredible progress of publishing, tablets, and all-things “E.”

No one could’ve delivered a better finale than Bo, who somehow managed to give a terrific synopsis of the two days’ worth of sessions, having written it in the wee hours the night before the last day (presumably). His words painted a memorable parting picture for all of us to take away and savor.

We’re facing a time of hope and opportunity, niches and media-agnostic content. We are faced with the tired, old “print is dead” position daily, but it’s not dead, not by a long shot.

With a whip-smart combo of Photoshopped pictures and witty captions, Bo Sacks gave a closing commentary that carried us along on publishing’s historical journey. Among the many memorable sound bites I took away were these – please note: he cited several speakers, but I didn’t catch everyone’s name.

Sound Bites from Bo’s Commentary

Everything is possible. Let’s break down what we think a magazine is and rethink it.

Our role as publishers hasn’t changed. Looking for death is looking in the wrong place.

The not-so-distant is not-so-scary. This is the best golden age this industry’s had in a long time.

Quality will be the best predictor of success.

It’s not the challenge of adapting but the fundamental shift in communication patterns: this has been changed forever.

Ebooks went from nothing to a billion-dollar market in a few short years.

There is now a non-need for physical ownership (of information, content): this is a difference between traditional reader and the screenager (love that term!).

Bo quoted Jeff Jarvis: “Media is not built for relationships because our industry was born in a time of factories, not services. We rarely know who our readers are…and we still call them readers.”

“The digital era exposed the folly of

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past publishing practices,” said speaker Josh Tyrangiel, Editor, Bloomberg Businessweek.

Great stuff finds us.

Publishers should lose their ‘possession-based’ temperament.

How well is old media competing?

Consider this: everyone is a broadcaster.

Truth is substrate indifferent.

Our franchise is not paper.

1 in 3 Americans now owns a tablet device.

What hasn’t changed is the need to read.

Is database now king – and not content?

Mass marketing is turning into a mass of niches. Niches is where we’re going to make our millions. (And, he added, “there’s gold in them thar hills.”)

Content is more important than the delivery vehicle.

Content marketing has arrived.

The new style of publishing? Universal Niche.

“If the news is that important, it will find me,” said Jeff Jarvis.

David Carr of the New York Times said, “We put the white paper out to get the green paper back.”

“It is the top of the first inning and there is only one out,” someone said it last year, said Bo.

Rethink the unthinkable.

Be prepared: let’s break down what we think a magazine is and construct something different.

We have reached a watershed moment in the history of publishing.

Rethink the unthinkable.

If I had to name the key takeaway from Bo’s remarks, it would be that the business of publishing is bursting with opportunity.

Every conference needs a Bo. I hope there’s one “coming to a theater near you.” In the meanwhile, go to www.bosacks.com and sign up for his daily e-newsletter. While you’re there, check out the “Who Is BoSacks?” page to see where he’s been. It’ll blow your mind.

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Make Print Your Launching Pad to Online Content and Greater ROI

By Guest Contributor and PBI Sponsor Jeff Hopp

Jeff Hopp

PBI Sponsors are invited to write a Print Tip. Today’s Print Tip is by Jeff Hopp of Ripon Printers (www.riponprinters.com) in WI. Ripon was a sponsor at our Print & Media Conference in Chicago recently. They have been PBI conference sponsors for several years.

The question today really isn’t whether or not print works. It does. The more pressing issue is whether or not companies want to bear the higher upfront costs. In truth, the economic downturn has forced cash-strapped marketing departments to rely on digital vehicles with enticing costs per thousands, but also with higher customer annoyance risks.

That’s partly why many savvy marketers welcome the recent explosion of alternatives that launch print to online content. It enables powerful multichannel campaigns that can feature interactivity and deliver measurability. Exactly what marketers seek.

Here are four key ways that print can launch ROI-generating online experiences:

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Personalized URLs (pURLS). Personalized URLs not only allow you to measure the success of your campaigns, but also enable one-to-one messaging for each recipient. A pURL provides a unique URL for each viewer of the printed material. By typing the pURL (which generally includes the recipient’s name) into a browser, the customer or prospect is automatically launched to a customized homepage featuring a unique offer. Studies show that people are far more inclined to click a link that contains their name and are also more favorably disposed to receiving your message. But for maximum effectiveness, we also recommend including a special incentive that entices the recipient to use the pURL. Creating a pURL campaign is relatively easy using specialized software systems available through printers and other sources. And you can reproduce pURLs with virtually any variable data printing system including laser, inkjet and digital presses.
Mobile Barcodes. Mobile barcodes (such as Microsoft tags, Data Matrix, and QR codes) are special two-dimensional barcodes that can be scanned by smartphones. They enable buyers to access many types of information including URLs, personal and professional contact information such as a vCard, product and service information, video and almost any other type of data. Nielsen estimates that smartphone users will total 142.8 million in 2011, surpassing the number of feature-phone users. What’s more, the mobile revolution is a global phenomenon. Yet with print driving important sales-related activity among all age groups, it provides the ideal vehicle for presenting mobile. While all age demographic groups, including those 55+, are increasingly using mobile barcodes, we suggest knowing the sweet spots. The prime categories trend younger, with 35- to 44-year-olds leading the pack, followed closely by those 25-34 and 18-24.
Digital Editions. Digital editions of catalogs, magazines and other publications have come a long way in recent years. Gone are clumsy PDF distribution approaches as well as irritating systems that required software downloads for viewing. The digital edition conversion process is now very simple. Essentially all you need for converting your print version to a digital edition is a print-ready PDF file. Sophisticated software does all the heavy lifting. The result is a browser-based, network-friendly digital version of your print material that is instantly available and provides high-quality graphics as well as “page flipping” just like the printed version. Digital editions can also go well beyond basic functionality to include a wide range of interactive capabilities. A digital edition can provide a terrific market advantage when integrated with other print and digital media. Consider digital editions for international distribution, immediate fulfillment, improving environmental perception, broadening customer choice, gaining market intelligence, enhancing revenues and expanding content.
Augmented Reality. This is ultra-cool and best described as virtual reality augmentation with print. The applications require users to have a webcam on their computers and to download software provided by the marketer or publisher. The user then holds the printed material about one foot from the computer and watches the print come to life. We’ve seen everything from a LEGO box cover that transforms into virtual reality when held in front of an in-store kiosk computer to a women’s fashion catalog that lets the viewer try clothing on an image of herself, then take a picture and share it with friends. The technology keeps evolving. A recent demo of a mobile augmented reality app developed by Mobilstar and XY3D made the Beatles’ Abbey Road album cover instantly turn into a 3D model that was enhanced by a jukebox feature allowing the viewer to navigate songs as well as buy, rate or like any track.

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If you’re not already using print to launch your customers and prospects to online content, now is the time. You have nothing to lose and so much revenue to gain.

Jeff Hopp is sales manager for Ripon Printers, a company that provides digitally driven print solutions to marketers and publishers. You can contact Jeff at x202 or

(C)2011 Jeff Hopp. All rights reserved. Your comments are encouraged. You’re free to forward this email to friends and colleagues. However, no part of this column may be reprinted without permission from the author. Comments?

Who in the World Is D. Eadward Tree?

By Margie Dana

For the past few years, I’ve been intrigued by one very mysterious blogger, D. Eadward Tree. Surely, you’ve read his work. He’s got the best name in the biz. His blogs pop up in various trade media as well as in several LinkedIn groups. This is what his official profile says:

“By day, the pseudonymous D. Eadward Tree is a magazine manager dealing with such oh-so-20th Century concerns as printing, paper, and postage as he tries to make dead-tree publications more economically and environmentally sustainable. By night, he becomes Chief Arborist of Dead Tree Edition, boldly venturing into the blogosphere – despite not knowing his RSS from a hole in the ground – to provide analysis and wisecracks about ink-on-paper publishing.”

Two weeks ago I asked to interview him. He did not want to speak by phone. The plot, she thickens.

I had to settle for an email interview, and he asked to do the same. You can find my interview on his site at this link:

Without further ado, my Q&A with D. Eadward Tree…

1. Who are you – really – and why do you write under a pseudonym?
I’ve spent most of my life trying to figure out who I really am. You’re familiar with my official profile (see above). As for the pseudonym, if I had used my real name, people would assume I was speaking for my employer, which is not the case. I couldn’t very well address controversial issues related to publishing or my company’s current or potential suppliers if I revealed my identity.

2. What motivates you? In my mind, you’re like the “60 Minutes” of the printing industry. You write very insightful pieces that expose flaws in our venerable field.

Part of my original motivation was that I saw the publishing industry moving more to the web, and so I wanted to learn more about how the web works. Being a “print guy,” I saw no opportunity to learn on the job, so I decided to create my own job. Also, I was often frustrated by the superficial treatment often given to coverage of printing, the paper industry, and postal and environmental issues and felt that I could make a contribution. Rather than following the stereotypical blogger path of just riffing on what has already been published, I get a kick out of providing original insights or uncovering new information – as evidenced by my nearly obsessive coverage of the black liquor tax credits. There’s also a bit of a monetary motivation, though I’m barely making minimum wage. (Minimum wage is still $1.25 an hour, right?)

3. How long have you been D. Eadward?

Since October 2008, when I started the blog.

4. Do your family and friends know about this secret life?

Some do.

5. Who do you admire in this field? Who are your major influencers?

If you mean in the field of blogging, I admire people who use their deep knowledge of a subject to create content that is far better than what the mainstream media or trade press have to say on the subject. Gordon Pritchard’s Quality in Print blog () is a virtual textbook of printing. Alan Robinson (), Lisa Bowes () and Brian Sheehan (postalnews.com http://postalnews.com/ ) run three sites that are very different from each other and yet that all provide important coverage of postal issues. And I’ve been a big fan of yours and PBI long before I became D. Eadward Tree.

6. D. Ed (may I call you that)… have we met?

A friend of mine saw your interview questions and said, “’Have we met?’ That’s one of the lamest pickup lines of all time. But she’s kind of cute, so find out if she’s single.”

7. What’s your take on the “printers as MSPs” issue?
It depends upon the printer, the customer, and the type of marketing service. I’ve seen direct-mail printers that have branched out into managing email campaigns, creating PURLs, and providing other services that play to their strengths in direct marketing and in managing variable data. Some printers that produced reprints for publishers then took on the sales of those reprints and have now branched out to marketing the content of those publishers (such as the pullquotes you often see in car manufacturers’ ads or the use of recognitions like the Inc. 500 logo); that makes sense because those companies understand both the publishers’ brands and the companies that are interested in being associated with those brands. But I can’t see my company asking one of our magazine printers to become our ad agency.

8. What advice or recommendations would you give to printers as they continue to see ink-on-paper volumes drop?

From a friend with an MBA, I learned a valuable question to ask prospective suppliers: “What are your sustainable sources of competitive advantage?” I’m amazed at how rarely printers can answer that. (Hint: “Half of our presses are idle right now, so we can give you really good prices” is not a competitive advantage.) Competitive advantages don’t necessarily have to do with printing. They might be about obviously related matters like binding, information flow, the ordering process, or maximizing postal discounts. Or they might have to do with deep knowledge of certain kinds of products, markets, or industries that would be difficult for others to replicate – and that might result in offering services or products that are seemingly unrelated to putting ink on paper.

9. If you owned a commercial printing company (assuming you don’t), what direction would you be headed in?

It’s hard to generalize because there are so many different types of printing companies. But I wouldn’t try to be all things to all people and to go around telling everyone that “we can meet all of your printing needs”. I would focus on capabilities or knowledge that my company had that would be hard for others to replicate and then try to figure out how to use those strengths to meet the needs of others profitably. And those needs would not all necessarily involve printing.

10. Bonus question: How has the role of print buyers in the magazine industry changed in the past five years?

People in my industry rarely use the term “print buyer”; we’ve usually been called “production people” or “operations people.” These days we’re

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more frequently called “M&D” (manufacturing and distribution) because most publishers now understand how intertwined distribution is with production. Many M&D people have branched out further – building web pages, creating apps, even marketing products. Good production people have skills like creating logical workflows and balancing the needs of disparate internal departments that are turning out to be more important than ever in the multimedia age.

©2011 Margie Dana. All rights reserved. Your comments are encouraged. You’re free to forward this email to friends and colleagues. However, no part of this column may be reprinted without permission from the author. Comments?

Direct Mail and Baby Boomers

Baby Boomers, Ergonomics and Direct Mail

By Guest Contributor Paul Prisco

From time to time, people in the industry send me articles. Designer Paul Prisco wrote today’s article about designing mail for Baby Boomers. I relate because, well, yes, I’m a Boomer.

I chuckle at the suggestion that Boomers might not be dexterous enough to handle fancy folds and tiny packages. Many of us still have what it takes, Paul! Kidding aside, I found this piece to have valuable tips about designing for a particular generation. Maybe next, he’ll write about designing for Echo Boomers. Hint hint.

As I suspected before I visited his site, Paul is no Boomer. He graduated from the Savannah College of Art and Design in 1998, making him a Millennial, or a member of Generation Y (why not?).

See if you agree with me, that he has some great advice here.

Consider the fact that by 2030, Baby Boomers will outnumber those less than 20 years of age. Not so youthful or sexy for the future of America? Right now there are almost 80 million Baby Boomers and growing – with a huge capacity to drive consumer spending.

Baby Boomers are one of the most loyal and active users of direct mail. It's been part of their daily routine for quite some time, and that's not going to change any time soon – regardless of the Internet, mobile and social media.

When crafting a direct marketing program for Baby Boomers, consider the process of ergonomics, which is the study of designing equipment and devices that fit the human body, its movements, and its cognitive abilities. Great examples of brands that are adapting to this demographic shift are Ford, CVS and HP, to name a few. Aging does bring on a unique set of changes to the body and mind, which does affect how you should approach direct mail in a holistic way.

Here are three key ways you can leverage the power of ergonomics to connect with Baby Boomers in a relevant and meaningful way:

1. Mail Package Format

The power of touch and physical ergonomics is one way to connect with Boomers. Physical ergonomics is concerned with human anatomical characteristics and some of the anthropometric, physiological and biomechanical characteristics as they relate to physical activity. It sounds a bit cliché, but arthritis is a real concern for Boomers and handling small items can be a task for some.

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Simple is best when deciding on a direct mail package format. Avoid using complex folds to deliver your offer.
Go big with your mail package size if you can afford it, which will allow for larger mail package components (OE, Letter, Reply Mechanism, etc.). This will deliver an easier handling experience while providing more real estate and should be most effective.

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2. Overall Type Size

This approach would involve the cognizant side of ergonomics and is the easiest to implement. Cognitive ergonomics is concerned with mental processes, such as perception, memory, reasoning, and motor response, as they affect interactions among humans and other elements of a system. As we age, it gets tougher to scan, read and recall type with a small point size.
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Consider headline point sizes of at least 14 point and body copy size of no smaller than 10 points. While your offer and copy messages are most important, if they cannot be read easily, you don't have a shot.
Avoid serif fonts that will become increasingly difficult to read when reduced. This applies to both print and digital marketing strategies.
Do remember overall recall is higher with print media in general.

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3. Icons

The use of simple and easy-to-decipher illustrations is another use of the cognizant side of ergonomics. Icons serve as a great platform when trying to communicate key subject areas or benefit points.
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Less is more when making a quick connection.
Also, icons are a great substitute for costly photography, which, if not done tastefully, will be a complete turn off to Baby Boomers.

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The average Baby Boomer now cites the age of 68 as the new retirement age, which is up from 65.5 back in 2003. There's no doubt that the failure of the economy has contributed to Boomers working longer and harder. This means your direct marketing programs will have to do more to connect with this busy, distracted and potentially lucrative demographic to deliver more brand value.

Paul Prisco is the Founder and Principal at Dog Food Design, a design and direct marketing agency for brands. He has helped leading organizations such as AARP and numerous colleges leverage design in their direct marketing programs to drive ROI. He can be reached at or .

©2011 Paul Prisco. All rights reserved. Your comments are encouraged. You're free to forward this email to friends and colleagues. However, no part of this column may be reprinted without permission from the author. Comments?

From Digital to Analog? All Hail the Past!

By Margie Dana

In the glorious heat of the summer, we should slow down long enough to give a shout out to our past – past communicating methods, that is.

Last week I came across a couple of news items about earlier days of printing and publishing that tickled my fancy. I couldn’t make this stuff up – and think they’re too good not to share.

Letterpress from your iPad? Believe it.

File this under super-cool. For just $5.99, you can purchase a new app for your iPad that will let you create a virtual letterpress environment. LetterMPress™ is the brainchild of John Bonadies, a graphic designer in Champaign, IL, and programmer Jeff Adams. There are big plans afoot for this project, including a real letterpress shop called “Living Letter Press,” which will let LetterMPress users download their creations for actual letterpress-ing.

I’ve bought this app and can’t wait to get my hands dirty (as it were). It might well be the closest I get to actually practicing this ancient printing craft. BTW, there’s a Facebook page you can join: The Living Letter Press.

In my book, there’s no printing process as beautiful as letterpress.

Check out the video and Bonadies’ explanation of the project at http://www.dexigner.com/news/23362. Neenah Paper is a sponsor of this app.

Oh, for an Olivetti or Smith Corona

If you have no clue what this subhead refers to, you are officially Young. I, on the other hand, pine for the clickety-clack of one of these classic manual typewriters. Why did I get rid of mine, all those years ago?

So it was with delight that I read about a company in Brooklyn, NY, called Brady & Kowalski. This 16-month-old company sells refurbished, classic typewriters (“writing machines”) at the Brooklyn Flea (www.brooklynflea.com).

Take a look at their sweet web site: www.brady-kowalski.com. They actually held a “Ribbon-Changing Seminar” recently, where, for $25, you could learn how to change a ribbon on your manual typewriter. I kid you not. There was another event called “Brooklyn type out #1,” encouraging folks to “…join fellow typewriter lovers for an afternoon of typewriting en plein air. A speed typewriting competition will take place at high-noon, come early to cop a spot and register.” Love it!

They also have a Facebook page you can like: BRADY; KOWALSKI – Writing Machines, Est. 1873. (I have written them to find out the significance of 1873. I assume it’s a nod to the year in which a Remington typewriter was first mass produced.)

Oh, their tagline is “unplug and reconnect.” Advice we should all heed, especially in these dog days of summer. Anyone want to go to Brooklyn soon?

The Kids Get Mail

In the same issue of New York magazine, there’s a piece about Brooklyn blogger Melissa Lohman Wild. Evidently, Ms. Wild has been blogging for two years about the magnificence and wonder of snail mail. Check it out at www.vivasnailmail.com. She’s holding an event next month for children, called, “Make Mail!!” Kids are asked to bring a mailing address of someone; that’s it. Ms. Wild provides all necessary materials; i.e., paper and stamps. I hope it’s a stark-raving success.

Tag Archives: publishing

By Guest Contributor and PBI Sponsor Jeff Hopp

By Margie Dana

Baby Boomers, Ergonomics and Direct Mail

By Guest Contributor Paul Prisco

By Margie Dana