I joined the YMCA this year. Being in Boston, I have access to 13 different Y’s throughout the city (what a great deal). Every Monday, for the last 3 months, I’ve taken a 5:35 Zumba class at the West Roxbury YMCA.

And every Monday, for the last 3 months, there’s been someone washing the windows and glass doors at the Y’s entrance. Every. Single. Monday.

As a customer I thought, “This is great. They take care of their facility.” This morphed into, “This is smart. They work hard at making their gym an inviting place for members.” And not for nothin’, cleanliness in a gym matters a lot to me.

Now, I don’t have any idea if Monday around 5 pm is the only time that this cleaning takes place. And I don’t care. All I care about is that I see someone cleaning every time I go there. It gives me the impression that the West Roxbury YMCA is well maintained.

So, printers…when your customers visit your plant, what do they see?