Print Buyers Love Printers Who
By Margie Dana
This is a blog post I wrote earlier this year for PIWorld.com. I’ve edited it a bit.
Apropos of my flying off to Chicago for our annual PBI conference, I thought I’d list some of the reasons why print buyers love their printers. Consider it a public shout out to the printing industry, courtesy of print buyers everywhere.
Print buyers love printers who…
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- Deliver what they promise
- Have their backs
- Respond to phone calls or emails quickly
- Move mountains to get priority jobs done
- Share articles & industry news that are relevant
- Make them look good to their boss
- Bring fresh ideas to them
- Recommend ways to do jobs more efficiently
- Are by their side on press OKs
- Work with them to solve problems
- Treat them like they’re the only customer in the world
- Are confident in themselves and in their company’s abilities
- Consistently add to their knowledge base
- Act professionally
- Are people of integrity
- Are totally trustworthy
- Don’t badmouth the competition
- Listen
- Are willing to accept responsibility
- Work hard to fix something that’s gone wrong
- Take the time to get to know their company
- Say thanks for the business
- Give them a heads up about pending changes in technology
- Follow up to RFPs
- Touch base after jobs are delivered to see that everything went well
- Can be counted on
- Deliver consistent quality
- Know how to communicate
- Introduce them to other professionals to network with
- Make it fun doing business with them
Thinking back to the many terrific print reps with whom I worked over the years, thank you and all of the other stellar reps out there. You do your industry proud.
(C)2011 Margie Dana. All rights reserved. Your comments are encouraged. You’re free to forward this email to friends and colleagues. However, no part of this column may be reprinted without permission from the author. Comments?