If you’ve committed to a company blog – that is, you’ve decided to publish a new post on a regular schedule – is it featured on your website?

The location of your blog matters. Ideally, it should have its own section on the main navigation menu. Yes, right up there alongside “About,” “Services,” and “Products,” should be “Blog.”

Remember, a blog is a frequently updated online ‘conversation’ or post, written by one person or a group of people. It’s an excellent way to share your company’s insights and speak to your audience about things that matter to them.

So if you’re serious about your blog and you want people to find and read your posts, feature it on your website, don’t bury it.