Margie Dana

Sometimes words themselves just won't do the trick. Today is one of those days. I was inspired to do a little video when I got two boxes in the mail.

Though completely different, each of these boxes made me open them up immediately – and you'll see why in my video Print Tip I prepared for today.

When you're designing a package that you really want someone to open – how do you use the space you have? Do you fill it to capacity with copy or visuals? Do you leave it blank? It's amazing what you can accomplish with a plain brown corrugated box.

In today's Video Print Tip, you'll see why sometimes I feel like a nut; sometimes, I don't.

Have a look – and tell me what you think.

PS: My best friend Charlie makes his presence known, too.