What’s your glossary doing for you?
Whether you’re in the printing business or another manufacturing industry altogether, having an online glossary is valuable.
For site visitors who are new to your industry, a glossary’s educational. If they see unfamiliar terms used elsewhere on your site – or on the web – they can access your glossary. And not for nothin’, if your site’s sprinkled with industry terminology that’s not commonly known, you need a glossary.
The hardest part is building one from scratch. But don’t let a little work stop you. This would be an ideal project for a summer intern. Going forward, you simply have to add new terms as needed.
Once you have a glossary, consider the opportunities to turn it into good content and have it point back to your site:
- Share a “term-a-week” on your social channels.
- Stage contests using obscure terminology in your social channels.
- Engage your online community in building your glossary. Add an online form for this; gather names and emails.
- If you’re doing educational videos, feature some of the terms now and again. Think how helpful mini-videos explaining “web-to-print,” “large format,” or “omnichannel campaigns” could be.
- Group a few terms together for a blog or enewsletter (binding terms, ink terms, paper terms).
- And what can be done in a blog or enewsletter can be done in a direct mail campaign to promote your company.
Bottom line? If you have a glossary, what’s it doing for you? It doesn’t need to just sit there. A good industry glossary is a bottomless well of content to be used in all sorts of ways.