A reader suggested today’s tip (thanks, Richard), which is a doozy. Cover “content strategy” in one tip? OK, you’re on.

Publishing content is an excellent way to promote your company, reveal your strengths, and communicate with your market.

The hard part is 1) knowing what content will work best for you, 2) creating that content, 3) coordinating multiple types of content, 4) making your content public, and 5) tracking and measuring your content’s effectiveness.

That’s content strategy.

If you don’t have a strategy, start at the beginning and work through these 5 steps. You’ll get there. Remember, too, that your company needs a variety of content, not just one type, in order to reach your market and establish (and sustain) your presence online and off.

Developing content in different channels without a plan for coordinating these efforts is not a strategy; it’s an impulse.

A content strategy is a blueprint you create that guides your content development and usage. It means you know not only what you’re creating, but why.

Get in touch if I can help.

(c) 2016 Margie Dana