The #1 Question Every Content Writer Should Ask
And no, it isn’t, “How much will you pay me?”
It’s this:
Who am I writing this for?
If you don’t know who the intended audience is, you can’t do a very good job.
Imagine how different the content for these moms would be:
- Moms of only children.
- Moms of multiples.
- Moms of 5 or more kids.
- Married moms.
- Single moms.
- Adoptive moms.
- Gay moms.
- Divorced moms.
- Widowed moms.
- Moms in their 20s who had kids.
- Moms in their 40s who had kids.
- Moms in the US military.
- Biker moms.
- Rock star moms.
- Moms who live on houseboats (a dream of mine!)
And knowing this general category of “momhood” is just the beginning.
When you’re writing content, drill down as far as you can to learn more about the specific audience. Good content is relevant.
(c) 2016 Margie “Mom of One” Dana