Who They Are, What They Want and What You Should Do

The role of print—and the print buyer—is changing. Print buyers now may have other, sometimes more important, responsibilities. To understand these changes, Margie Dana teamed up with consultant John Zarwan to develop a profile of the New Print Buyers. They surveyed 315 print buying and marketing professionals in corporations and creative agencies across in the U.S. and Canada to find out how their print buying practices and behaviors may have changed.

The results of this study have been compiled in a new 40-page report, which will shed light on this community and offer the printing industry insights on the changing role of the print buyer.

What do today’s print buyers want from the industry? Where are they working within their organizations? What services are they looking for? What else might they be responsible for? What is happening with their print budgets?

To learn the answers to these and other key questions, purchase your copy of this critical report today.

This report is now available for sale for $99. A site license is $1000.

About the Authors

The New Print Buyers is now available in a PDF file that will be downloaded once your payment is received via Paypal. It is an encrypted, one-time-use link.