Who They Rely on, How They Source Paper, and Where They Get Their Information

Corporate print buyers could well be entitled “paper buyers,” since almost every buyer also sources paper for commercial print jobs. How they source their paper and where they gather their “paper intelligence” was the basis of a 2014 study by Margie Dana and consultant John Zarwan. It is a subject rarely studied.

The Dana-Zarwan team undertook this new study to learn more about how buyers specify paper for their commercial printing jobs. They surveyed nearly 200 print buyers in corporations and creative agencies across in the U.S.

The results of this study have been compiled in a new 33-page report, which will provide important insight into this community of professional print customers. It reveals the main resources that buyers turn to for their paper education and industry updates and shares key information about other paper-specific practices.

What do today’s print buyers want from the paper industry? Where are they learning about paper? How widespread is their participation in paper-buying programs? Do they still have use for swatchbooks in today’s digital world?

To learn the answers to these and other key questions, purchase your copy of this critical report today.

PLEASE NOTE: Once we receive your payment via Paypal, you will receive an email with a link to download this PDF. It is an encrypted, one-time-use link.

About the Authors

Print Buyers & the Paper Industry is now available for $99 in a PDF file that will be downloaded once your payment is received via Paypal. It is an encrypted, one-time-use link. A site license is also available for $1000. Please contact the authors directly for more information.

Buy Both Reports and Save!

You can now purchase both Print Buyers & the Paper Industry and The New Print Buyers for a special discounted price of just $149 when you buy them together.

What You Get for $149

The New Print Buyers:
Who They Are, What They Want and What You Should Do

The role of print—and the print buyer—is changing. Print buyers now have other, sometimes more important, responsibilities. To understand these changes, Margie Dana teamed up with consultant John Zarwan to develop a profile of the New Print Buyers. They surveyed 315 print buying and marketing professionals in corporations and creative agencies across in the U.S. and Canada to find out how their print buying practices and behaviors may have changed.

This 40-page report includes insights into the changing titles of today’s print buyers, where they are likely to work within their organization, what value-added services they look for when selecting printers, and what else they’re responsible for in their roles, and what’s happening to their print budgets.

Here’s what Don Clampitt, Chairman/CEO of Clampitt Paper Company had to say about The New Print Buyers:

“This report is filled with insider information about who is buying print these days and what printers need to know to get in front of the right people. I found the information in it so compelling that I sponsored along with PIA a presentation to the local print community…”

PLUS

Print Buyers & the Paper Industry:
Who They Rely on, How They Source Paper, and Where They Get Their Information

The team of Margie Dana and John Zarwan studied nearly 200 print buyers about their paper-sourcing practices for commercial print jobs. This 33-page report highlights the key resources that print buyers rely on for their paper “intelligence,” how little or how much print buyers interact with paper mills and merchants, the role that printers play in their paper-buying behaviors, and what they would like the paper industry to know about their needs.

Both reports can be purchased together (you’ll get a Zip file) for just $149. This offer does not apply to previous purchases of either report.

The Zip file containing both reports in PDF format will be downloaded once your payment is received via PayPal. It is an encrypted, one-time-use link.