Margie Dana

I know that I’ve landed on a printer’s site that’s been neglected when I see a few telltale signs, like the following:

It’s not a responsive design. The site doesn’t display well on a mobile device.
There are no social icons. This tells me you’re not socially active. It’s gotten to the point where I expect to see social chiclets on every site, as well as a dynamic list showing your latest blog links and/or tweets.
Your latest press release is also old. Surely something newsworthy has happened since 2012. The same thing goes for newsletter issues that screeched to a halt years back. What happened? Who killed the little guy?
It’s static. There’s no content that updates dynamically (see #2).
It’s difficult to navigate. I can’t make heads or tails of the order of sections and pages, so I end up searching for information as if it’s a scavenger hunt and I’m about to come in dead last.
The design is terribly inconsistent. Some pages looking totally out of place, as if they’ve been dropped in from someone else’s site. They’ve no visual relation to other pages.
The home page is crammed with crazy copy. A ton of content in different styles and sizes is squeezed onto the home page like clowns in a Volkswagen Beetle. There’s nowhere to focus and no reason to linger.

I’m sure none of this refers to your site, right? If so, it’s time for a site makeover.