Print Selling Made Simple
50 Nifty Sales and Marketing Tips Every Print Provider Should Know
This newly edited collection of 50 tips from the leading print-buying expert will benefit every print sales rep, print company owner, print GM and anyone else who works with print buyers today.
Early reviews for Print Selling Made Simple include these….
“Print Selling Made Simple is a must read for every printer interested in improving their relationship with customers and prospects. In each chapter Margie provides practical information that printers can use to gain a better understanding of print buyers. There is something in this book for everyone. Regardless of your title and job function, if you work at a printing company and want to bridge the gap between you and your customer, read this book.”
– David Leskusky
Group President/Publishing Director
Printing Impressions Publishing Group
“Attention VP of Print Sales and sales managers across the nation: In case you missed it, Margie Dana offers you a glimpse into the ever-changing world of today’s print buyers that you can’t afford to miss…”
This book is a master class in the psychology of print buying.
Senior Director of Marketing
“Margie brings real life perceptions to life and into focus. For those of us on the creative side, we need suppliers who anticipate our needs and the needs we may not be aware of. For those of us on the “Imaging/printing” side, we need to understand the business needs of our customer and now more than ever, understand the need of the people who are doing the buying today! Margie’s stories, suggestions and tips teach all of us the importance of being in today’s Communications Industry! I see this as a new hand book for my sales team.”
“As usual, you have a delightful conversational style, and keep the paragraphs short enough for us to catch our breath. Your observations are spot on, and the injection of humor is greatly appreciated.
While I’m in sales, and have been for a long time, I find encouragement from your writings, observations and seminars to allow and push myself to change in this ever-changing field of graphic arts. I’m fairly expert in what I know, but I don’t know it all, and never will. In seeking Success, one finds that the Journey is the goal. A journey of success upon success. If you stop and think you’ve arrived, you haven’t.
Thanks for giving good directions.”
– Dave Mitchell
J. S. McCarthy Printers
“First and foremost, I love the content and scope of your book/project.
What is interesting is that I also agree on everything you have written.
These are new days in the printing profession and as I say to my kids it’s not for the weak of heart. New times, new rules of the game. My mantra is simple … no more than 10 minutes with any buyer.
What I have to sell is not Price, Service or Quality, those are given. What I have to offer are ways to make their job easier and simply put “keep them out of trouble”. I have not done a new sales call in 3 years.
I like everything just the way it is because I relate to everything you wrote.”
Topics included in Print Selling Made Simple:
- Resume for a Print Rep
- He Had Me at New Jersey
- Print Buyers Love Printers Who
- Making Eye Contact with Print Buyers
- How High Is Your Profile
- The Right Way to Call Print Buyers