First, jot down all of your ideas and then decide which will work. I have a Word doc for this purpose. I also dictate ideas into my iPhone and send myself emails as well. I get inspired at all hours of the day, which is why you have to document ideas.
Here are 4 ways to generate blog topics:
- Listen to customers’ questions. Often, many customers have the same issues or challenges – for which you have the solution. If you see a pattern or a trend, well, there’s a blog topic ready and waiting.
- Use the “if they only knew” approach. What practical tips/tricks would “wow” your customers? What insights can you share in a blog that will help a large number of people save time, money or effort?
- Start with a Who, What, When, Where, Why or How. These basic elements of journalism will inspire new blog ideas. They remind you how much of an expert you are.
- Poll your team. If you work with people who deal directly with customers and prospects, ask them what they’re hearing and what questions they get asked. Tap into this group regularly to uncover topics you can develop.
I’ve written blogs and newsletters for nearly 20 years. New topics aren’t always a breeze, but I’ve learned to be on the alert for potential ideas everywhere I go. Train yourself to think like this, and presto, you’ll get into a rhythm that makes blogging easier.
(c) 2015 Margie Dana
If you need help developing blog topics, get in touch – and thanks for reading.