For over a year I’ve used the LinkedIn Publishing function. The only content I publish here is my own content. That’s what it is intended for – it’s a publishing platform, not another place to share links to articles you’ve read or to promote your services.
But I’ve watched this platform get abused lately. It’s happening more often, and I’m waiting for the day when LinkedIn abandons it, or readers (including my community) stop reading any content shared via this publishing function.
This platform is different from a LinkedIn update you might share. It is not a place to shout how great you are or your company is. When I read such stuff, I make a mental note of the author and vow to avoid him or her.
Use this publishing platform for original content.
Use LinkedIn’s everyday “Share an Update” function to do just that or even to announce a new service, new book, or an upcoming speaking gig. Reserve the “Publish a Post” function to publish original content.
You’ll do your reputation harm by using this publishing platform for promotional content.
I’ll share my personal guidelines for LinkedIn Publishing in future issues.
(c) 2015 Margie Dana
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