You may well be the most brilliant print buying pro on this good earth, but even if you are, there’s a statement you MUST include on every request for a quote or an estimate that you send to a commercial printer. It is simply this:
“If you know a better way to produce this job, please share your ideas with me.”
Only a stubborn know-it-all believes that the way he or she has spec’d a job to print is the best way to get it done. Maybe it is; maybe it isn’t.
There’s absolutely no harm in letting your printers know you’re open to their ideas – even if you don’t like what they come back with or you decide to stick with your original plan.
It’s silly not to ask for their ideas.
Things you might find out when you ask for a printer’s input:
– There’s a more efficient size and/or format.
– There’s a better paper option that won’t cause any problems on press.
– The way you’ve designed your direct mail campaign will increase your postage needlessly.
– The way you’ve designed your direct mail campaign cannot be mailed by the USPS!
– There’s a substrate that’s better suited for your outdoor signage.
– The stock you’ve spec’d isn’t thick enough for what the piece is intended to do.
– There are new types of banner stands that will give you a more professional product.
– A slightly different size will be more economical.
– Your files have the same problems over and over again.
And so on and so forth.
So swallow your pride and always ask a printer to share ideas for improving your job.
© 2014 Margie Dana. All rights reserved.