One thing I get fired up about is a printer’s website. Even when I happen upon a site that’s not a client’s, I’m all over it like a cheap suit. There’s a mental checklist I go through to ultimately give it a grade from the perspective of a potential customer.
I was checking out the website of Lithographics Inc. after a couple of their salespeople subscribed to this blog. For whatever reason, I went to the “Our Work” section, where I came upon four different subsections.
It was the first link that caught my attention. It’s called “Clients.” Lo and behold, there I found a page filled with logos of some of their clients.
Though it may seem trivial to you, to me it’s quite significant. Because most printers’ sites that I come across do not share the names of their customers. Maybe they’re afraid that competitors will steal them away. Quite possibly they can’t get permission from clients to use their logos (or even identify them in a list of testimonials).
Seeing this colorful list made quite the good impression on me. It comes from strength – to put these client names out there. It comes from pride – to acknowledge some of their clients on a web page. And frankly, seeing this graphic arrangement of company logos somehow conveys Success.
Back when I bought print for a financial services company here in Boston, whenever a printer dropped the name “Fidelity” to us, we all thought, “Well, if they’re good enough for Fidelity, they must be fantastic!” Worked like a charm.
What do you think? If you’re a printer, are you man enough to post a list of customers on your site (with permission, of course)? And if you’re a print customer, would this influence you?
© 2016 Margie Dana