I admire visual artists and always have. My own talent for creating any sort of art form doesn’t exist; it’s that simple. Words are my thing.
Last Sunday I was perusing the NYT Style Magazine and came across a standing feature that always blows me away – The Illustrated Interview. Every interviewee for this particular feature draws his or her own pictures to answer a few questions. In the current issue, the artist interviewed is a young pop singer (is this redundant?) named Grimes. She drew her illustrations using a Wacom Cintiq tablet.
As far as interviews go, this unique interpretation is visually very engaging. It makes you linger over every drawing. (Maybe that’s just my envy talking.)
This is such a clever idea.
I would never have looked at this interview had it not been for the visuals. May it inspire all of us to use interesting visuals in our content whenever we can, even if we don’t create them ourselves. Use images anywhere they might catapult your content to a higher level of engagement.
Here’s to the artist in all of us.*
*And for your reading pleasure, here are some current stats on visual content that are pretty compelling.