For some reason, companies are commingling Blog entries with News items on their sites. Why? Is it because of space limitations?
A web site’s navigational system guides visitors to specific information they seek. If I want to reach you or know where you are located, I’ll look for the “Contact” section. If I want to check out your services, I’ll head to “Services” or “What We Do.” In each case, I expect to find certain information. Too often, I see Blogs listed in a News section, and vice versa.
A Blog post is not a News item, the same way that an apple is not an orange.
Blogs are for sharing your opinions, insights, and helpful tips. News posts are for sharing company-related announcements; they tend to be more formal. (And you should have a lot more blog posts than news items.)
Don’t lump your Blogs in with your News. It’s confusing, and it devalues them.
(c) 2016 Margie Dana