Now and then I select and comment on some of the most interesting news items I’ve read recently. In some way, shape or form, they relate to media and communicating – whether in print or digital media, or simply how people are consuming and sharing information these days. Here’s what’s interested me:
- In direct marketing, make sure to Give Them What They Want. This is an excellent post I found on HuffPost by Gregory Demetriou. It includes several smart tips when preparing direct marketing materials so that your piece is truly interactive – that’s essential in a successful campaign. Getting a response is what this post is all about. Bravo, sir.
- Here’s big news that surely many of you caught: catalogs are staging a comeback! The NYT had a major article last week about the fact that because so many of us rely on retailers’ catalogs to guide our purchases, they’re enjoying a renaissance of sorts. Catalogs had declined for years, but according to the DMA, “catalogs mailed in the United States increased in 2013, to 11.9 billion…”
- But when one door opens, another shuts. I learned that Skymall, that in-flight shopping magazine stuffed into seat pockets (and evidently ignored), filed for bankruptcy. So many posts were written about it, but I like this one for its headline: Just Plane Sad. (Are you surprised? I’m a writer.)
- While I’m on a catalog roll, did you read about JC Penney? Yes indeed, 5 years after killing their gigantic catalog, they’re bringing it back. It will be mailed initially to their existing customers. Anchors away!
- Moving into media careers, I so liked this position: digital marketing requires a blend of creative AND technical skills. Those of you who’ve hired or are planning on hiring new employees in marketing, design, or even prepress and print sales (there, I said it) must surely be evaluating people on a combination of both types of skills. As a writer, I’m experiencing this myself when talking to prospects. They don’t just expect me to “write.” There’s value in my knowing about mobile, social, even video.
- A little levity can’t hurt. Here are bad graphic design puns that will make your inner designer smile.
- Now to end on a note of beautiful inspiration: Bibliothecaphilia is a new exhibit at the MASS MoCA (Massachusetts Museum of Contemporary Art) in North Adams, MA. Six artists explore the medium of books (physical books, not “e”), especially the ways in which books are shared and re-used. I hope to get there. Vive le livre! (Apologies if this isn’t correct; my French is tres rusty.)
Thanks for letting me share these stories. Each made a big impression on me. Hope they inspire you in some way.
© 2015 Margie Dana. All rights reserved.