When I search online for info on a topic that’s central to a piece I’m writing, I want to see a date on that article or blog post.
I need to see that date. If a post is too old, I pretty much discount it.
This is particularly true when I’m trying to make a point about trends (duh). Let’s say I’m writing a piece for a printer client about the resurgence of direct mail. I know that citing another article or two written by someone else, especially a well-respected authority, will support my post’s thesis.
Most of the time there’s a date associated with a post or article. It’s always somewhere up top. But sometimes there is NO date. Nada. Zippo. Why? Who knows?
Even if I respect the content in such a post, I can’t refer to it. It may be a decade old. (What if you’re the author? Are you kicking yourself now?)
That’s why I want a date.
Bonus tip: Add a date in the subject line of your enewsletter. This way, people who get it can instantly refer to it. Every post of mine has a date.
© 2015 Margie Dana